Mens fashion needs a renewal of form & style to reach again originality & elegance. Today, this may be achieved by searching among the shelves for women, just because a considerable part of womens fashion appears quiet masculine, however, without missing elegance. Here, I am presenting 52 models (assemblies) providing an example for originality when dressing myself for whatever purpose. 


The project NEW LOOK FOR MEN is a non profit endeavour in mens fashion. A way how this may be realized is outlined in a new book by Jürg Hulliger (novum publisher). The book may be ordered from any bookshop or directly from the publisher :


Contact : Jürg Hulliger, 

Photography : Daniel Ruf,

Webdesign, styling : Brigitta Hulliger,