Mens fashion needs a renewal of form & style to reach again originality & elegance. Today, this may be achieved by searching among the shelves for women, just because a considerable part of womens fashion appears quiet masculine, however, without missing elegance. Here, I am presenting 52 models (assemblies) providing an example for originality when dressing myself for whatever purpose. 

 

The project NEW LOOK FOR MEN is a non profit endeavour in mens fashion. A way how this may be realized is outlined in a new book by Jürg Hulliger.

 

 

STYLE : Jürg Hulliger, juerghulliger-newlook@gmx.ch

PHOTOGRAPHY : Daniel Ruf, www.gropethink.com
WEBDESIGN, STYLING : Brigitta Hulliger, www.tanz-der-frauen.ch